How do you get your webshop into ChatGPT's product recommendations?

By giving AI assistants accurate, up-to-date product data. That means a complete product feed, schema.org data on product pages and reviews, so the assistant can see price, stock and what customers think.

What the assistants need

  • A product feed with title, description, price, stock status, brand, GTIN and images. Both Google and OpenAI accept product feeds directly from shops.
  • Product and Offer data in schema.org on every product page, so price and stock can be read there too.
  • Product titles and descriptions that say what the product is good for, not just model numbers.
  • Reviews of the products and of the shop.

Common mistakes

  • Prices in the feed that do not match the page.
  • Product pages where the price only loads with JavaScript.
  • Sold-out items still listed as in stock.
  • Variants sharing one page without being described separately.

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