Insights on AI visibility

Short, practical answers to what we are asked most often. Every article is also available in Danish.

• What is AI visibility?

  How ChatGPT, Gemini, Claude and Perplexity choose which companies to recommend, and what you can do to become one of them.

• How do you get recommended by ChatGPT?

  What decides whether ChatGPT, Gemini, Claude and Perplexity mention your company, and five concrete steps that improve your chances.

• What does AI visibility cost?

  What it costs to become visible in ChatGPT, Gemini and Google, from a free snapshot to an ongoing programme. Fixed prices excluding VAT.

• How do you measure whether ChatGPT recommends you?

  A simple method for measuring your visibility in ChatGPT, Gemini, Claude, Perplexity and Google every month.

• What is the difference between SEO and AI visibility?

  What SEO and AI visibility have in common, where they differ, and why you need both.

• Why does ChatGPT mention our competitor and not us?

  The usual reasons ChatGPT recommends a competitor, and what you can do about it.

• Which AI assistants do Danish buyers use?

  ChatGPT, Gemini, Copilot, Claude, Perplexity and Google's AI answers: where they get their answers and what it means for you.

• How do you get your webshop into ChatGPT's product recommendations?

  Product feeds, structured data and reviews: what decides whether AI assistants recommend your products.

• What is schema.org data, and why does it matter for AI?

  A simple explanation of structured data, and which types a company website should have.

• Can you block AI crawlers, and should you?

  GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and the rest: what they do and which to allow.

• What do you do if ChatGPT says something wrong about your company?

  How to find the source of wrong AI answers about your company, and how to get them corrected.